Philosophy
Attached copy...
Not so much a commercial as an infomercial. This 10 minute 1963 promotional reel for the A.C. Gilbert company highlights childrens' microscopes, telescopes, physics sets, electrical engineering sets, chemistry sets, electronics sets, and the ever-popular Erector sets. An extensive TV ad campaign was planned the same year that this film was produced, but the country went into mourning over JFK's death, the networks slowed airing toy commercials, and toy sales plummeted. The A.C. Gilbert company went out of business in 1967, though the Erector Sets managed to survive, having been released by various other toymakers over the years.
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- A. C. Gilbert "u-238 Atomic Energy Lab"
Science can yield technologies that can grease the economic wheel--so can an old science toy: The A. C. Gilbert "U-238 Atomic Energy Lab" issued in 1951. The A. C. Gilbert chemistry sets were enormously popular and existing sets do command a premium but...
Philosophy
Last gasp for A. C. Gilbert?...1963
Attached copy...
Not so much a commercial as an infomercial. This 10 minute 1963 promotional reel for the A.C. Gilbert company highlights childrens' microscopes, telescopes, physics sets, electrical engineering sets, chemistry sets, electronics sets, and the ever-popular Erector sets. An extensive TV ad campaign was planned the same year that this film was produced, but the country went into mourning over JFK's death, the networks slowed airing toy commercials, and toy sales plummeted. The A.C. Gilbert company went out of business in 1967, though the Erector Sets managed to survive, having been released by various other toymakers over the years.
The advertisement
Use the blog's search engine for much more.
- Is The Time Of Intellectual Revolutions Past?
A question came up in a seminar I'm team-teaching with a buddy in sociology. Is it possible to have another "Copernican revolution," that is, an idea so revolutionary that it changes the general worldview? Thomas Kuhn argues that we think...
- Gilbert U-238 Atomic Energy Laboratory Redux
An excerpt from A. C. Gilbert's autobiography: The Man Who Lives In Paradise... The most spectacular of our new educational toys was the Gilbert Atomic Energy Laboratory. This was a top job, the result of much experimentation and hard...
- The Gilbert Molten Lead Casting Kit
The Gilbert Molten Lead Casting Kit allowed the adventurous you to scoop up molten metal and cast an army of glorious minions while ingesting your RDA of toxic poisoning. And you thought Easy-Bake ovens and Creepy Crawlers and lead-based paints...
- Chemistry Sets...back?
Dangerous Book for Boys A new British book and related science kits are on the market and proving to be very popular. Will it work? Well, it can't mirror the old chemistry sets of A. C. Gilbert or Porter. Furthermore, one wonders if this isn't...
- A. C. Gilbert "u-238 Atomic Energy Lab"
Science can yield technologies that can grease the economic wheel--so can an old science toy: The A. C. Gilbert "U-238 Atomic Energy Lab" issued in 1951. The A. C. Gilbert chemistry sets were enormously popular and existing sets do command a premium but...